Copying What Blu-Rays are Doing in Video Games
Physical video games with a digital code inside might be something worth exploring more of
Digital isn’t going anywhere, whether we want it to or not. Finding DRM-free digital copies can be quite tricky unless you know how to navigate it.
Sure, physical copies are great, but they can come with their own set of hassles and risks too. Check out the image below from Nintendo’s support page for the Switch 2, with my own little tweaks added.
I've got another story to share down the line, but instead of complaining, I've got a potential fix for it. Quick story: I popped into my local library recently and grabbed a few things from their used book sale. One of the treasures I found was a Blu-Ray, and I noticed something interesting on it after I sorted through my haul.
You not only receive a physical copy of something (in this case, two of them), but there's also a digital code included! Of the same content to physical version may I add.
This got me thinking, and I had a lightbulb moment where I asked myself: "Why don’t game developers and publishers push the boundaries of what we already know?"
Hang tight with me for a sec, okay?
This needs to be more common
Some developers already have a version of this where you can download extra stuff. Like in-game items and all the other stuff that we're already used to.
Why not go the extra mile to add more value, especially since we're shelling out a premium for these items? It would be awesome to get a digital code for the same game along with the physical copy, don't you think? This idea would benefit console users. Plus it gives them another reason to keep buying physical copies.
My suggestion would create good will towards customers. Attract more loyal fanbase for any future projects going forward.
Sure, what I’m asking for might be trickier to pull off than it looks. But some developers, like Krome Studios, have proven it’s doable. It definitely makes for some interesting conversations at lunch at least.
How can it effect game sales going forward?
This concept might hurt sales for digital products. But it could function as a "loss leader" to attract folks to the developer's other games. The groundwork is already set; it’s about moving forward if talks take place. This is particularly relevant for the indie scene, as the big players wouldn’t consider it. Smaller developers, who don’t have much to spend, need every edge they can get to shine in such a packed market.
But how developers and publishers choose to handle it is their call. These suggestions are thoughts at the end of the day. I thought it’d be better to share them than gripe about it.
What's your take on this? Good or bad… I would like to know!